Ad Age: BOGUSKY, DROGA AND SADOUN JUST GOT DEEPFAKED

Deepfake videos arguably have become a growing concern in politics ahead of the upcoming elections. But now, someone is trying to use them as a tool to sway agency recruiters by creating faux recommendations from some of the industry’s biggest names.

Andrew Tyukavkin, an ECD at Publicis Latvia and Lithuania, deepfaked video recommendations from CP&B Chief Creative Engineer Alex Bogusky, Droga5 Founder and Creative Chairman David Droga, Publicis Groupe CEO Arthur Sadoun and Hasan & Partners CEO/CCO Eka Ruola to beef up his portfolio.