Fast Company: Startups are racing to commercialize DeepFakes’s powerful, internet-breaking AI

12 months later, Deepfakes is proving prescient. A new wave of companies is looking to cash in on similar technology, leveraging machine learning to do unprecedented things in media–from faking voices, to faking avatars, to faking highly detailed photographs. I spoke with people at three of these companies, each of which is working to develop commercial applications. In addition to figuring out a sustainable business model for their software, each of them must reckon with the power of this still-emerging tech and how to protect society from their own tools, rather than subvert it.