Variety: Hollywood PR Trio Launches Reputation-Management Cyber Firm to Vet Celebrities, Corporate Giants

Paul Pflug, Melissa Zukerman, and Hans-Dieter Kopal of Principal Communications have teamed with leading cyber research and security firm Edgeworth to form Foresight Solutions Group — a “reputation-management” entity that will use advanced technology, former FBI data analysts, and old fashioned crisis-management skills to advise individuals and companies in an age where old tweets can bring down an Oscar host or jeopardize a billion-dollar superhero franchise.

Foresight’s tech team will also work proactively to squash erroneous and damaging social media content in the public sphere and on the dark web — like the unsettling rise of fake videos (or “deepfakes”) that have targeted stars like “Game of Thrones” lead Emilia Clarke with manufactured, but photo-realistic pornographic images.