Poynter: The future of the deepfake — and what it means for fact-checkers

The work of the fact-checker is perpetually evolving. As tactics of spreading disinformation are exposed and countered, perpetrators continuously innovate new ways of distributing falsehoods and distorted narratives. Fact-checkers must contend with finding efficient ways of verifying information in the present, while actively preparing for the information environment of the future.

In this vein, “deepfakes” — the use of recent breakthroughs in artificial intelligence to create believable fakes in images, audio, and video — have raised concerns throughout the past year.